Hayleys Travels, the travel and leisure arm of blue chip conglomerate Hayleys PLC, has renewed its partnership with the Delegation of German Industry and Commerce in Sri Lanka (AHK Sri Lanka). The partnership will assist in the promotion of sustainable tourism and leverage on synergistic opportunities in the tourism sector.
The post-pandemic growth of travel across key markets such as Germany, where pent-up demand and evolving consumer expectations are emerging as key drivers, has created a demand for a specialized tourism product. The strategic geographical location and the diverse propositions for tourism, such as culture, wildlife, and natural wonders, amongst others, will position Sri Lanka as a destination that can fulfill such emergent needs. This partnership has proven to provide a firm platform for Sri Lanka’s tourism proposition to gain access to key stakeholders in Germany.
“We are delighted to renew our Premier Platinum partnership with an esteemed entity as AHK Sri Lanka,” stated Gerard Victoria, Director/CEO of Hayleys Aviation. “This partnership provides us with an opportunity to approach key market segments in Germany for tourism promotion, as well as to drive synergies with German entities established in Sri Lanka. We will also gain access to a wealth of knowledge in relation to best practices in sustainable tourism, which can be implemented locally.”
About Hayleys Aviation
Hayleys Aviation specializes in multiple areas within the aviation sphere, such as Airline GSA Operations and Travel Agency Services, among others. Hayleys Travels, the Travel Agency arm, is an IATA-accredited travel agency with decades of experience and expertise in destination management, MICE (Meetings, Incentives, Conventions, and Exhibitions) tourism, holiday packages, and ticketing for multiple segments across various geographies and markets. The company is optimally poised to elevate its tourism product to the next level through the inculcation of sustainability into its highly reliable operations.
About AHK Sri Lanka
AHK Sri Lanka is part of the German Chamber Network supported by the Federal Ministry for Economic Affairs and Energy (BMWK). With 142 locations in 92 countries worldwide, the members of the German Chamber Network (AHKs) offer their experience, connections, and services to German companies and companies of respective partner countries. AHK is closely connected to the Chambers of Industry and Commerce (IHKs) in Germany. AHK Sri Lanka is committed to conducting fair business and offers the ideal platform to create business opportunities for Sri Lankan and German companies and currently represents 3.6 million German companies.
From left: Head of Corporate Affairs/Export Promotion of AHK Sri Lanka, Malintha Gajanayake, Head of Marketing of Hayleys Travels, Raveenga Gamage, German Industry and Commerce in Sri Lanka Chief Delegate, Marie Antonia von Schönburg, Director/Chief Executive Officer of Hayleys Aviation, Gerard Victoria, Chief Operating Officer of Hayleys Travels (Inbound), Suchitra Aluwihare exchanging the signed agreements.
